art direction + branding
My love for creating doesn't stop with photography. Here you’ll find concept branding projects and social media campaigns where I aim to bring my art direction skills to life.
menu promotion + design
I photographed new menu items and paired them with hand-drawn, sketch-style elements to highlight each drink. The notebook-inspired design was intentional, inviting the audience to feel as though they were part of the drink creation process.
mockup ads + brand identity
These projects include an advertisement for a fictional event, a graphic that captures a company’s identity, and a personal mood board created to explore and understand the fundamentals of brand identity.
Below are selected components from a project completed at Liberty University. The assignment involved analyzing an existing company and developing a social media marketing plan designed to support overall growth and address gaps in its current strategy.
